Founded by Cynthia and Derek Maxwell in 2016, By Maxwell offers the ultimate in luxury shopping experiences. Our fashion boutique and beauty salon, located in the heart of McAllen, aims to deliver a self-care space unlike any other.  


Our founders believe that great style isn’t reserved for the streets of the big city. That’s why we are dedicated to providing our valued clientele the latest and greatest in today’s most fabulous fashion, right here in the heart South Texas. From a carefully curated collection of brand-name clothing and accessories to our wide range of beauty salon services, our stylists know no bounds when it comes to delivering the pampering experience you deserve. Whether you are on the hunt for that next great cocktail dress or looking to reinvent yourself with a sexy, new hairstyle, By Maxwell is here to help you live your most confident, vibrant life yet.


Fashion Boutique

Born from a passion for style and a zest for all that life has to offer, By Maxwell aims to deliver an indulgent shopping experience you won’t find just anywhere. We carry a wide variety of world-renowned designers, including accessories from brands like Lack of Color awesome, Gigi Pip and Bracca, as well as handbags from designers from all over the world. Allow our stylists to work with you to find that perfect look for your next special event or browse our carefully-curated racks at your leisure. No matter which you choose – we’re here to help you achieve your best look.


Beauty Salon Services

Our team of experienced stylists are well versed in the notion that the right look can change your life. That’s why we are constantly improving our craft, keeping up-to-date with the latest trends and techniques in order to transform our clients’ looks to suit their needs. Whether you want to upgrade your lashes, indulge in a blow-out, or go bold with an entirely new style, we’re here to help you look and feel your absolute best.